Ducati On Indian Roads

By Divya Sai on 5/08/2008

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Ducati To Burn Its Tires On Indian Roads

Italy's Ducati Motor Holding announced its entry into India on Wednesday with its full range of premium bikes, priced between Rs15 lakhs to Rs50 lakhs. Ducati motorcycles will first be available through two exclusive showrooms in Mumbai and Delhi.

Eyeing great potential for luxury bikes in India, where tastes are changing from mass-market machines to high-end bikes, Italy's Ducati Motor Holding forayed into the country with its full range of premium bikes.

"We are very impressed with the evolution of the Indian market. It is no longer an emerging market, but a strong economy. I am very proud to officially announce our entry in the Indian market," Ducati Motor Holding CEO Gabriele Del Torchio said.

The company has entered India with the objective to be a market leader in the premium segment, he added.

"We will be importing 50 bikes this year. If we are able to sell these 50 units in the current year, then it will be more than enough," Torchio said.

The company has launched 4 different models within the price range of Rs 15-50 lakhs, with multiple variants....Precision Motor India Pvt Ltd is the sole distributor of Ducati bikes in India.

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